10 Things We Do Differently at Vibe Foods — And Why We’ll Never Compromise on Your Food

There are a LOT of places calling themselves “healthy” these days.
Healthy restaurants. Juice bars. Smoothie shops. Açaí bowl chains. Wellness cafés.
Protein everything.
But “healthy” isn’t an ingredient standard.
And unfortunately, there is a huge difference between marketing something as healthy and
actually doing the work required to make food with exceptional ingredients.
At Vibe Foods Superfood Bar, we have built our entire business around one belief:
Food is medicine — and ingredients matter.
That means no shortcuts. No quietly changing ingredients because something cheaper
became available. No assuming that because a supplier calls something “natural,”
“clean,” or “healthy,” it actually is.
We do things the hard way because we believe they are the right way.

Here are 10 things we do every single day, week and year to make Vibe different from
the typical health food restaurant or chain.

1. We Never Stop Learning About Food, Nutrition & Health
Nutrition science is constantly evolving, and we believe running a health-focused food
company comes with a responsibility to keep learning.
We read scientific studies. We research ingredients. We follow developments in nutrition,
metabolic health, gut health, longevity and food quality. We listen to researchers,
physicians, nutrition experts and other leaders in the wellness space — and then we
continue digging.
We’re not interested in blindly following the latest wellness trend.
We want to understand why an ingredient belongs in your food and what the research
actually says about it. Because when your mission is Food as Medicine, education never stops.

2. We Actually Shop for Fresh Ingredients — Constantly
This one may surprise people.
Many restaurant chains — including those marketed as “healthy” — rely heavily on pre-
made, pre-portioned and highly processed ingredients shipped through large food-service
distributors.
We shop for fresh food constantly.
Our team is continually sourcing fresh produce and ingredients because quality matters to
us. Is it easier to order everything pre-made from one giant distributor?
Absolutely.
But easy has never been our standard.
We want fresh avocados, fresh produce and real ingredients — and we’re willing to do the
extra work to get them.

3. We Read Labels. Then We Read Them AGAIN.
Finding a clean product once isn’t enough.
Food manufacturers change formulations.
Suppliers change.
Ingredients change.
An ingredient that met our standards six months ago may suddenly contain something we
don’t want in Vibe’s food.
That’s why we continually re-read ingredient labels and evaluate the products we use.
We look for unnecessary additives, artificial ingredients, gums, refined sugars,
inflammatory oils and other ingredients that don’t meet our standards.
If something changes and no longer passes the Vibe test?
We find something better.
Your trust matters more to us than convenience.

4. Our Juice Starts With Organic Produce. Period.
When you’re making raw juice, you’re concentrating produce into a bottle.
So the quality of that produce matters enormously to us.
That’s why our juices are made using organic fruits and vegetables.
From our Living Greens to Beet Don’t Kill My Vibe and our other organic cold-pressed
juices, we don’t believe in starting with conventional produce and then putting a wellness
label on the bottle.
If we’re going to ask you to drink your vegetables, we want them to be the best
vegetables we can source.

5. We Know the People Behind Many of the Products We Use
One of our favorite parts of being in the wellness industry is getting to know the founders,
makers and suppliers behind the products we bring into Vibe.
We ask questions. A LOT of questions.
How is it made?
Where are the ingredients sourced?
Why did you choose that ingredient?
What isn’t on the label that we should know?
What makes your product different?
Talking directly with founders and suppliers gives us an opportunity to go beyond the
marketing claims and understand whether a product truly aligns with our standards.
We don’t want a sales pitch.
We want transparency.

6. We Go Looking for What’s NEXT
We attend natural food, wellness and industry conventions because some of the most
exciting innovations in food and nutrition never make it onto the shelves of a conventional
grocery store first.
We want to meet the innovators.
Taste the products.
Ask the questions.
Discover emerging superfoods, cleaner ingredients, better proteins and new technologies.
Then we bring the very best discoveries home and figure out whether they deserve a place at Vibe.
We’re constantly asking:
Can we make what we’re serving even better?

7. We’re Constantly Testing, Creating & Reinventing Recipes
Our menu isn’t created in a corporate test kitchen thousands of miles away.
We create food.
We experiment.
We test new superfoods.
We reformulate recipes.
We figure out how to make something incredibly delicious without filling it with the
ingredients we’re trying to help people avoid in the first place.
That philosophy has helped us create everything from superfood smoothies and organic
juices to paleo donuts, clean baked goods, organic bone broth, functional wellness shots
and nourishing meals.
Sometimes a recipe works immediately.
Sometimes it takes ten tries.
That’s okay.
Because “good enough” isn’t particularly interesting to us.

8. We Build Connections Around Food as Medicine
Changing the way you eat is easier when you aren’t doing it alone.
Over the years, we’ve realized Vibe can be more than somewhere you grab a smoothie.
It can be a place where people discover practitioners, wellness businesses, events,
resources and other people who care about their health.
That’s why we use our community boards and our stores to help connect people with like-
minded members of our local wellness community.
If we discover someone doing incredible work that could help our customers, we want
people to know about them.
Health doesn’t need to be competitive.
The more we share, educate and connect, the more people we can help.

9. We Created an Online Wellness Community to Take the Mission
Beyond Our Stores
Our mission has grown beyond the walls of our Parker and Lone Tree, Colorado locations.
We created an online wellness community to give people education, resources, inspiration
and support as they work to transform their health through food and lifestyle.
Because not everyone lives near a Vibe.
And even our local customers need support during the other 23 hours of their day.
Our bigger mission has always been to help people understand that the choices they make every day matter — and that transforming your health doesn’t have to happen overnight.
One better choice leads to another.

10. Most Importantly: We Actually Care About Your Story
This may be the biggest difference of all.
Our customers aren’t transactions.
Over the years, we’ve gotten to know thousands of people’s stories.
We’ve celebrated health transformations. We’ve heard about diagnoses, goals, struggles,
allergies, dietary changes and victories. We’ve watched families change how they eat.
We’ve watched kids grow up coming into Vibe.
And we genuinely care.
Vibe was created because our own family learned firsthand how profoundly changing food
can change a life.
That’s why this has never just been about selling smoothies.
It’s personal.
When someone trusts us enough to feed themselves or their family, we take that
responsibility seriously.
“Healthy” Isn’t Good Enough for Us
Anyone can put words like healthy, natural, protein, wellness, superfood or clean on a
menu.
We believe you have to look deeper.
What’s actually IN the food?
Where did the ingredients come from?
Who made them?
How processed are they?
What oils were used?
What sweeteners were used?
Are there artificial flavors, colors, fillers or unnecessary additives hiding behind the health
halo?
Those are the questions we’ve been asking since Vibe began.
And we’re going to keep asking them.
Because our goal isn’t to become just another health food chain.
Our goal is to raise the standard for what health food should be.
Real ingredients.
Uncompromising standards.
Constant education.
Continual innovation.
A community that believes food matters.
And food made by people who genuinely care about the people eating it.
That’s Vibe.
Looking for truly healthy food in Parker or Lone Tree, Colorado?

Visit Vibe Foods Superfood Bar for superfood smoothies, organic raw juices, paleo and
gluten-free baked goods, organic bone broth, wellness shots and clean meals made with
uncompromising ingredients.
Because if we’re going to call it health food, we believe it should actually support your
health.

Be VIBErant.